You just talk to it, like you would to a kitchen helper. Coming soon for Mac.
Setup in about 20 minutesWorks with the clips you already filmMade for 6 networks
Cooking is the fun part. Editing is not.
You know the feeling. The dish turns out great, the clips sit on your phone for a week, and by the time you edit them the moment has passed. Sous Reel does the editing, so your food gets seen.
No late nights in CapCutNo paying an editor per videoNo "what do I post tomorrow?"
Four simple steps
Pick a lookChoose a style that feels like your kitchen. Warm, magazine, chalkboard and more.
Drop your clips, say "edit it"Sous Reel cuts, adds captions, ingredient pop-ups and music under your voice.
Change anything by asking"Make the intro shorter." "Show grams, not cups." That is all.
Approve the dayYou see exactly what will go out, then it waits in the free scheduler of each network.
"But I'm not techy."
You do not need to be. If you can send a message, you can use Sous Reel.
One copy-and-paste to set up, then it asks you simple questions about your kitchen
Short video walkthroughs for every step
A built-in fix-it command if anything ever goes wrong
Effects made for recipes
Ingredient DropName and amount appear as it goes in.
Step CounterStep 2 of 5, always on screen.
Kitchen Timer8:00 counting down.
Heat Badge180°C / 356°F.
Cups and GramsBoth audiences, one video.
Mistake vs. RightSplit screen, the fix wins.
Save CardA recipe card people screenshot.
Smart ReframeFilmed sideways? It follows your hands and the board. No black bars.
Made in a real cooking school
Sous Reel comes from Il Primo, a cooking school in Belgrade. We cook all day and teach in the evening, and we had no hours left to edit. So we built a helper that does it, and now we are opening it to other cooks.
Coming soon
Get the founding price
Join the waitlist. The first list gets the first invitation and the founding price. We will email you when the doors open.
It's for you if
You film recipes on your phone or camera
Editing eats your evenings, or you pay an editor
You want every reel to look like your kitchen
You want a whole week planned for you
It's not for you if
You want a drag-and-drop app
You only work on a phone
You won't pay for a Claude plan
You want cinematic films
Questions, answered
Do I need to know how to code?
No. You paste one line, then Sous Reel asks simple questions and sets itself up.
What do I need?
A Mac and a paid Claude plan. Pro covers short recipe reels; longer videos use more. No extra posting tools and no monthly add-ons.
Does it work on Windows?
Not yet. The first version is for Mac.
Is this a course?
No. It is a working helper plus short setup videos.
Do my videos leave my computer?
Editing happens on your computer. Finished posts go to your own accounts through the networks' free schedulers.
Is Sous Reel made by Anthropic?
No. Sous Reel is an independent product that runs inside Claude. It is not affiliated with or endorsed by Anthropic or Meta.